6 smart spots to place marketing QR Codes
Get in front of your ideal audience in unexpected ways. Here are 6 placement ideas for your next campaign.
Rule #1 of marketing is: don't wait be discovered. Understand the problems that your customers are facing and have solutions ready for them.
Sometimes, it's not just about what the solution is but how it's communicated. That's where QR Codes come in.
When you use QR Codes in marketing, you give others the freedom to learn more about your business while creating intrigue about what they'll find when they scan your QR Code.
Placement is everything
You'll want to ensure that your code is easily accessible, ties in with the users' interests and is of course functional. So where is the best place to put a QR Code?
The answer lies in knowing who your customer is. Do they enjoy receiving gifts?
Use wrapping paper
This is the first thing that most people see when receiving a gift or opening a product. Place a QR Code encoded with a message on the paper for the recipient to scan and read. The QR Code can also be encoded to redirect to a YouTube video with a personalized message. Are they sport fans?
Place your QR Code on a field
A sports team can have their QR Codes painted on the field for the audience to scan. This code could link to team profiles, player stats, the official website or even team merchandise. Sponsors could use this technology to raise their companies’ profile during and after the sports event. What do they like to snack on?
Print your QR Code on products
Announce promotions, distribute coupons, and recommend similar products to people who are already interested in products.
Place your QR Code in the bathrooms of clubs and bars
Nightclubs, country clubs and restaurants could display QR Codes in high-traffic areas without compromising on the aesthetic of the venue. This code could contain in-depth product details or as a link to instant purchases.
Use elevators
Riders in elevators are an easily captivated audience. Many people play with their smartphones during lengthy elevator rides so placing a QR Code on a elevator wall is a great way to get brand exposure.
Design QR Code name tags
Instead of exchanging business cards, scan the QR Code on name tags for access to their contact details. Each attendee can control the amount of personal data exchanged. Delegates can also embed their company URL, allowing the name tag to function as a marketing tool.
Use buses and bus stops
QR Codes on the walls of bus shelters are a good way to reach busy commuters. Your message could be placed on the back of seats so that each rider sees the QR Code when seated or outside or the bus for other drivers to scan.
There are many other locations to place a QR Code but the most important rule is to know your audience first and then to ensure that you are applying the do’s and don'ts of QR Codes for functionality and safety.