Smart packaging: why you need a QR Code for product information
Learn how using a QR Code for product information can improve transparency, cut down on packaging waste, and offer real-time updates that boost customer trust and satisfaction.
Shoppers want to know what's in the products they use, where those products come from, and how to make the most of them. The answer to delivering all of that without crowding your packaging is to add a QR Code for product information.
Think product tutorials, ingredients, sourcing details, certifications, user guides, and more. It's also an interactive tool to better engage with your customers, whether you sell skincare, food, clothing or hardware.
Why Use a QR Code for product information?
Share rich content without taking up physical space. Customers can scan to access all the information they need about your brand in one place.
Paperless and eco-friendly
Instead of printing brochures or product manuals, you can cut down on paper use by linking to QR Code product guides. It also supports sustainability standards, which is a growing concern for eco-conscious consumers.
Get live updates
Using a dynamic QR Code allows you to update your URL at any time. So, if instructions change, you introduce new regulations, or more resources are added, you won't have to reprint or repackage anything. One scan always leads to the most up-to-date content.
Improve customer service
Every interaction with your product forms the brand experience. What are customers saying about you? Do you have helpful information handy? Does your packaging reflect the style and personality that you want to convey? Is it uncluttered and compelling? Use QR Codes to make product packaging interactive and memorable. Whether you link to a styling video, a product demo, or a recipe idea, you're adding value and setting the tone for repeat purchases.
5 steps to create your most effective product-related QR Code
Make sure the QR Code stands out and is large enough to be scanned easily. You can customise the code with brand colors or a logo while maintaining contrast and legibility.
Give clear instructions
Always prompt the user to scan your QR Code and be clear about the type of information you're linking to. For example, a food brand could say, 'Scan for recipe ideas.'
Ensure that your landing page is mobile-friendly
Once the user has made the effort to scan, please ensure that you're sending them to a destination with content that's legible. Consider all device types, loading time, photo and image quality (visual text alignment and consistency are also crucial), as this is what the user will associate with your brand.
Use dynamic QR Codes
It's the best type of QR Code to create if you expect changes to your product details in the long run and want to save time and money. Change the URL and continue displaying the same QR Code.
Track usage with analytics
Yes, you can track exactly when your QR Code is scanned, including the time, location, and the device used. QR Code analytics allows you monitor how often your code is scanned, which products are getting the most traffic, and what users do after scanning. These insights can inform future marketing, content, and product development decisions.
Test it on different surfaces
Whether your packaging is glossy, curved, plastic, or textured, test your QR Code in real-world conditions to make sure it scans reliably.
Make your packaging work smarter
Adding a product QR Code gives you a competitive advantage. You'll provide customers with more material to build a connection with your brand, you'll improve transparency, reduce environmental impact, and offer a more dynamic shopping experience. From food packaging to clothing tags, this interactive feature reminds customers that a lot of thought and care went into developing your products.