Your recipe for success: Using QR Codes for restaurants

This shift towards digital payments is the new standard and expectation. When shoppers walk into your restaurant, they expect easy access to menus, daily specials, and quick, convenient payment options. That’s where QR Code technology comes in. Every part of the foodie experience could be just a scan away.

Why use QR Codes in Restaurants?

When cravings strike, speed and convenience is everything. Whether it's a late-night delivery or a surprise walk-in, the last thing customer's want to do is wait for a menu or type out the food options they're looking for online. With a QR Code on your table, window, or even delivery box, shoppers have immediate access to new menu options, offers and possibly the story about your dishes. It's a fast way to convert cravings into concrete orders and creating a smooth experience for positive reviews.

Reduce physical contact

We're all more conscious of hygiene and shared surfaces after the pandemic that sent the world into lockdown. With QR Codes, restaurant owners were able to put those concerns to rest and create contactless options for ordering and payments. It was a huge win for and safety and the economy after the an immense knock to the industry.

Receive instant payments  

Rather than flagging down a server, juggling multiple tables, let your customers access their bill immediately and complete the transaction in seconds. Put diners in control of their checkout experience with QR Codes that can be attached to a bill.

Reduce printing costs

Less paper, less filing admin. Keep your menus current, your customers happy, and do a little good for the planet with menus that can be tracked and optimised.

Add to the experience    

The beauty of QR Code marketing is the speed and convenience you afford customers. Before the internet and social media, customers would have to wait in anticipation to see, what they can expect from a venue and order but now, you can create intrigue, give them a full walkthrough and even take them into the kitchen to see how their food is made. All in a few steps. Keep the journey to action short and the customer remains engaged and closer to buying.

Restaurants serving up success with QR Codes

Uber Eats

Uber Eats rolled out a QR Code system integrated to their order receipts so that restaurants could track every Uber Eats order. Then, when the delivery driver swings by for pickup, the Uber Driver App prompts them to scan that code to ensure that collection is accurate. It minimizes errors and gives the driver and restaurant team peace of mind. Staff can trust that their food is going to the right place, and drivers can focus safe delivery.

Chick-fil-A

Chick-fil-A used QR technology for a rewards campaign. Guests just had to open their Chick-fil-A App, scan their rewards QR Code to earn points with every qualifying purchase of food. This type of campaign is great for maintaining customer loyalty and increasing purchases as shoppers may be willing to spend more when they know that they're receiving more.

Proven QR Code strategies for restaurants

Go dynamic with your code. Update daily specials, modify prices or mark items as 'sold out' without ever reprinting a menu. Keep offerings fresh and shoppers informed.

Customize your code

Brand your QR Code with your restaurant’s colors, logo and a custom domain. It’s subtle details that build recognition and instills trust in your brand.

Guide their next click

Don’t leave them guessing. Prompt QR Code engagement with clear call-to-actions. Think 'scan to view menu, 'order and pay here', or 'see today’s specials.' Tell shoppers exactly what to expect.

Be mobile-responsive

Your menu and ordering pages must load quickly and look sharp on a smartphone. A clunky mobile experience can lose a potential order in seconds.

Be strategic with placement

Don’t just create a QR Code and wait. Place them where they’ll be seen, where many people pass and on packaging that shoppers will open. Even a restroom is a great place to put a QR Code, provided that you've created a tarnish-proof design.