Open new doors with QR Codes for Real Estate
The future of property marketing is here. See how QR Codes are making it easier than ever to list, show, and sell real estate.
Your next buyer is likely online. Did you know that 74% of potential home buyers start their property journey on their smartphones? So, it makes sense to meet them where they are. The best way to share property information without overwhelming a buyer is to offer the option to learn more with real estate QR Codes.
Just as you don’t expect to sell a property from your first face-to-face interaction, although it’s totally doable, buying property is a big decision and most people want to know more before signing on the dotted line.
If your first interaction with a buyer is online, try to create a system that offers a similar experience as an in-person meeting, which is what QR Codes can help you do.
The power of a simple scan is your key to maximizing visibility and turning passing interest into genuine inquiries.
No hunting for website links, no waiting for email responses or completing random contact forms.
You’ll have your listing information ready and available, the minute a potential buyer wants to know more. The best part is that you could have two to twenty potential buyers looking for the same property information and your QR Code will cut out the admin of responding to each interested person.
The sooner you make buying more convenient, the faster you can close deals. So, are you ready to take full advantage of tech and turn QR Codes into your property ambassador?
Why use QR Codes in Real Estate?
Promote properties 24/7
Imagine a potential buyer driving through a neighborhood. Their interest was piqued by a ‘For Sale’ sign. Traditionally, they'd need to jot down a number or wait for office hours. But what if that sign held a QR Code with an inquiry form and in-depth property details? That's the power of always-on marketing. A simple scan at any time of the day or night grants access to virtual tours and all the essential listing information.
Inspire action
Buyers often visit 8 properties before deciding to purchase. Odds are that when they step through your door, they've likely done their homework and have a gut feeling about whether they’ve found 'the one'. Satisfy their curiosity with a QR Code in view of the property so that you bridge the gap between fleeting interest and a meaningful interaction. Think about how many leads your QR Code will generate.
Reduce printing expenses
Handing out stacks of brochures? Surely not in this day and age. It’s great to see your listings printed. There’s almost a novelty to getting them printed and sent out into the world but imagine the money you could save if you didn't have to reprint marketing material each time a property's price dropped or new images became available. Dynamic QR Codes are your digital eraser for those reprint headaches. You can update your link and instantly publish new information at any time.
Capture buyer details automatically
Talk about a lead magnet, one QR Code linked to a contact form can help you gather names, personal details or even feedback from potential buyers after a viewing. Plus, you can track the popularity of your listings by monitoring the number of dynamic QR Code scans.
Real Estate Agents thriving with QR Codes
Century 21 Realty Center
Where better to meet potential property sellers than at a grocery store? We all have to eat and we all use shopping carts. For ShopRite customers in New York, filling their carts may mean an introduction to associate real estate broker, Layla Boyles as well. She cleverly positions herself as having the ingredients to sell your home, alongside a QR Code with her contact details and a grocery aisle directory. Her play on words makes the shopping cart placement all the more relevant and using a dynamic QR Code for her campaign ensures that each scan is trackable and even set to notify her when scanned.
Coldwell Banker
Want to expand your team? How about hosting an event for prospects. Coldwell Banker rolled out a simple social media campaign to promote a career night for those interested in pursuing real estate. Users simply scan the QR Code from the post to confirm attendance. How easy? No emails, no DMs, no comments required - just scan and RSVP.
Gillette Group
Remember the days of spotting 'For Sale' signs and then taking a photo to call later? How often have you made that call? Most phone galleries become a graveyard of screenshot numbers that will never be called, so the Gillette Group decided to place a QR Code on their real estate signage, for instant access to more property information, allowing the buyer to build a connection and keep the property top of mind.
5 QR Code Strategies for Real Estate
Make unlimited updates
Go dynamic with your code. Update property details, photos, and even virtual tours on the fly without ever reprinting a sign. Keep your listings updated at all times.
Brand your code
Make it easy for people to identify who your code belongs to. Add your brand colors and logo to your QR Code. It's a subtle way of creating awareness and building trust with every scan.
Guide their next click
Don't leave scanners guessing. Add a clear call-to-action near your code. Think ‘tap for a virtual tour,’ ‘see property price,’ or ‘view floor plans.’ Tell buyers exactly what they should expect.
Mobile first
Your property pages must load quickly and be designed with mobile users in mind. A clunky mobile experience could be lead to the loss of a hot lead.
Weatherproof signage
‘For Sale’ signs live outdoors. Test your QR Codes in all conditions - bright sun, deep shade, even heavy rain.