How to create a custom QR Code
Here's to outstanding campaigns that reach the right people. Learn how to create a custom QR Code with beginner-friendly design features.
If you don't know how to create a custom QR Code for marketing, this is your eureka moment. Custom QR Codes are still underrated in a time when scanning has become a part of daily activities.
Brands mostly see the functional advantage of storing data and forget how memorable custom QR Codes can be simply because of their visual appeal.
A custom QR Code is a no-brainer for those who want to:
Increase scan rates
Build brand awareness, and
Evoke curiosity
Think of how attention-grabbing a colorful QR Code is compared to black and white squares. They also keep your brand identity front and center while storing useful information you can monitor.
The best part is that QR Codes are easy to customize. You can create new, colorful codes in less than five minutes.
QR-Codes design features
Choose from six main body pattern styles and change the color or gradient.
Select the shape of your QR Code's external eye pattern - that's the three big dots in the corners of your design.
Pick a square or round internal eye pattern and change the color or gradient.
Upload a logo to appear in the center of your QR Code. You could even hide the background dots in the center so your logo stands out.
Save your design as a template for next time.
Bolder designs, extra testing
If you plan to personalize your QR Code, remember to test it across multiple devices or using our free decoder tool. QR Codes can tolerate about 30% error, meaning you can creatively modify up to 30% of the code without affecting its scan performance as long as the core structure remains intact. Have fun with it and make it your own.
Customizing QR Codes takes a bit of trial and error, so if you have a big design goal for a marketing campaign, factor in time for testing.
Tips for advanced projects
With the right settings and a good graphic designer, you can let your imagination run wild with custom design ideas. Any color scheme, style, brand image, or layout is possible as long as the colors of the foreground and background are detectable by the scanner.
Another pro tip is to always leave a clear, empty border around your QR Code called the ‘quiet zone’. This will ensure that your code is recognizable to all scanners (including your smartphone camera).