Static vs Dynamic QR Codes: What’s the difference?
Use our comparison table to help you decide which type of QR Code is best to use.
Did you know that QR Codes are projected to be used by over 100 million smartphone users in the US this year? That's a third of the population across all 50 states, and you'd need at least 930 Michigan stadiums to fit that amount of people. It's a lot.
Now imagine creating just one QR Code to promote your business or personal brand to an unlimited number of people at once. Which type of QR Code will you be sharing with the world - static or dynamic?
Static QR Code
Static means fixed or unchanged, and in this case, describes the status of data you share once this type of QR Code is generated. The information you choose to encode is final and cannot be edited.
Dynamic QR Code
On the other hand, a dynamic QR Code is adaptable and trackable in real time. Dynamic QR Codes can be used in many ways and are most effective for:
Metric reports: you can track and compare user interactions. Metrics may vary but usually include device type, page views, location, and operating system. See analytics features available to QR-Codes.com users.
Fully customizable: you can change the URL at any time, limit the code to a certain number of scans, and optimize your code based on reporting.
Scheduling: static codes don’t expire, which could be problematic for marketers and brands with short-term marketing campaigns, offers or seasonal events. A dynamic QR Code can be scheduled to expire or redirect to a different URL.
Static | Dynamic |
|---|---|
✖️ Can't be edited after it’s been created | ✔️ Can be updated an unlimited number of times |
✖️ Performance can't be tracked | ✔️ Track device type, page views, location, operating system, and more |
✖️ Can't be repurposed for future campaigns | ✔️ Use QR Code data for retargeting campaigns on any platform |
✖️ Longer, dense URL increases the overall file size of the QR Code and slows loading time | ✔️ Shorter codes that are easier to scan and can be scheduled to activate |
✖️ Can’t be used over a series of campaigns | ✔️Can be used for multiple campaigns |
Are dynamic QR Codes better?
The short answer is yes. Dynamic QR Codes are changing the way we do business and live life. Start creating better experiences for others and track your QR Code performance.