Why marketers love dynamic QR Codes
Dynamic QR codes are game-changing for marketing any business, event, product and cause. Find what they are and how to use them.
By now, you’ve seen QR Codes everywhere. On packaging, posters, menus, even T-shirts. But if you’re still designing static codes for your campaigns, you’re missing out on major marketing advantages. Dynamic QR Codes afford you the flexibility to change and improve your campaigns over time.
What makes a QR Code dynamic?
Think of a static QR Code as a permanent tattoo. Once it's been inked, it’s there for good, and no changes can be made. Take the musical movie, Wicked, for example, which was released in November 2024. The reviews were mostly great, and the film performed so well that the toy company, Mattel, started making dolls of the characters. They decided to use static QR codes on their product packaging and accidentally linked to a not-safe-for-work website instead of their own. What could they do about it? Only apologize.
Had they used a dynamic QR Code, they would have been able to immediately update the link to the correct website. You can update a URL behind the scenes at any time without changing the physical code. That means one code can outlive multiple campaigns, landing pages or even business rebrands.
You're saving money
How many times has marketing information changed just before launch day? We know how it goes. Save yourself the stress and resources of using a static QR Code on big campaigns that may need updates.
Dynamic QR Codes can help you save in many ways. If you've ever reprinted campaign details due to a urgent change; now you can simply update your QR Code URL - even after it's been printed. If you have two campaign ideas and feel that they both need exposure, you can A/B test the content, monitor the QR Code analytics, and then only invest in the best performing one. Plus, dynamic QR Codes are a game-changer for retargeting campaigns because you can use scanner data to inform upcoming ads.
Every scan becomes an insight
The real win for marketers when using a dynamic QR Code is that it speaks volumes. It can be used to track scan location, time, device type, and the frequency of scans, affording you real-time insights into what works and who is most engaged.
It's not just pretty but powerful
If you want measurable results and the flexibility to adapt your marketing for any reason under the sun, creating dynamic QR Codes is the way to go. Run smarter, data-driven campaigns from your QR-Codes.com dashboard.